Three colored icons with a black stroke showing steps in the Waystone jewelry-making process

Waystone Site Icons

These custom site icons were used on Waystone's homepage when they launched their custom stone jewelry brand in 2022. They communicate the process of designing jewelry online, sending in a...

The Waystone logo with two models wearing stone jewelry

Waystone

Formerly known as Close to Your Heart Customs, this custom jewelry startup makes necklaces from ordinary stones their customers send them in the mail. I led their rebrand in 2022,...

Digital illustrations of earrings, cufflinks, and a necklace colored with grey and cream

Waystone Jewelry Illustrations

The brand Waystone needed a way to share new jewelry designs that had not yet been fully developed. Using their renderings and prototypes of the new designs as a reference, I created vector illustrations...

Four black lotion tubes in Lavender, Pomegranate, Oatmeal Milk and Honey, and Lemongrass Sage

Spinster Sisters

This natural skincare brand grew to over $1M annual revenue while I was leading their creative services. When I started at Spinster Sisters in 2014, we were selling at farmer's...

A graphic illustrated map of the whitewater rapids in Brown's Canyon

Aspire Tours

Denver-based tour company Aspire Tours hired me as a brand strategist and designer in 2022. Over the course of our year-long contract, we saw a 35% increase in direct sales on...

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