Denver-based tour company Aspire Tours hired me as a brand strategist and designer in 2022. Over the course of our year-long contract, we saw a 35% increase in direct sales on their website and built the foundations of a long-term marketing strategy to support the launch of a new adventure outpost in Salida, Colorado.
The Aspire Tours logo and branding was created by D.J. Field of Good to Know Creative Co. Photography and video stills by Christian Hundley of Art House Operations. Copywriting by John Owens.
Map Illustration for Social and Blog
This map illustration to accompanied a post on whitewater rafting in Salida, Colorado.
Creative Direction for Social
New graphics templates mixed well with their existing library of stunning nature photography.
Westword Best of Denver Issue
We worked with local destination marketing organizations like Visit Denver, Visit Colorado, and Visit Boulder as well as publications like Westword to increase our reach. This ad with photography by Christian Hundley and design by me ran in Westword's Best of Denver print issue as well as on westword.com.
