Aspire Tours

Denver-based tour company Aspire Tours hired me as a brand strategist and designer in 2022. Over the course of our year-long contract, we saw a 35% increase in direct sales on their website and built the foundations of a long-term marketing strategy to support the launch of a new adventure outpost in Salida, Colorado.

The Aspire Tours logo and branding was created by D.J. Field of Good to Know Creative Co. Photography and video stills by Christian Hundley of Art House Operations. Copywriting by John Owens. 


Map Illustration for Social and Blog

This map illustration to accompanied a post on whitewater rafting in Salida, Colorado.


Creative Direction for Social 

New graphics templates mixed well with their existing library of stunning nature photography. 

A mockup of Aspire Tours' Instagram profile page


Westword Best of Denver Issue

We worked with local destination marketing organizations like Visit Denver, Visit Colorado, and Visit Boulder as well as publications like Westword to increase our reach. This ad with photography by Christian Hundley and design by me ran in Westword's Best of Denver print issue as well as on 

A print ad placement in Westword's Best of Denver issue showing four people looking at the sunset on top of Long's Peak

Browse more work

Bailey Walking Map

Bailey Walking Map

In spring 2024, I worked alongside Park County Historical Society to create a new walking map of downtown Bailey, Colorado, funded in part by a grant from the Platte Canyon Community...

A black and grey MTB jersey with COMBA's logo and an illustration of the Front Range

COMBA 2024 Spring Jersey Design

I created the spring 2024 jersey design for local mountain biking advocacy group COMBA, creating both the art and layout for two colorways inspired by the Rocky Mountains. Three of...

A close-up view of four mountain illustrations drawn in blue with elevations written underneath

Local Peaks Series

This illustration series celebrates the local peaks of Pine, Bailey, and Conifer, Colorado, this beautiful place that I'm lucky to call home. Colorado’s a big place, with lots of iconic views,...


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