Waystone

Formerly known as Close to Your Heart Customs, this custom jewelry startup makes necklaces from ordinary stones their customers send them in the mail.

I led their rebrand in 2022, including market research, naming, and creative direction. We developed their logo and Shopify site in collaboration with their agency partners, New Media and Evergreen Design Studio. I designed the icons, illustrations, and GIFs used on their site and social media, as well as selecting their color palette and typography. I also provide ongoing support in the form of marketing strategy, email campaign design and management in Klaviyo, and Shopify design and management.


Initial logo exploration done in collaboration with New Media. Shopify site developed in collaboration with New Media and Evergreen Design Studio. Brand photography by Kate Milford. Image of Monument Valley by Ivana Cajina, found on Unsplash.

 

 

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Local Peaks Series

Local Peaks Series

This illustration series celebrates the local peaks of Pine, Bailey, and Conifer, Colorado, this beautiful place that I'm lucky to call home. Colorado’s a big place, with lots of iconic views,...

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