I completed a rebrand for GeoArt Studio, a small jewelry studio run by Beverly Morlock, in 2022. This basic branding package included logo design and a simplified 2-page brand guide.
Beverly Morlock founded GeoArt Studio in 2011 to craft wearable art for people who enjoy unique, nature-inspired adornments. She wished to use the alchemical symbol for earth in her branding, to be used as a logo mark stamped on her jewelry, as well as a script-style logotype.
I modified the typeface Sarah Script by Charles Borges de Oliveira to seamlessly combine the GeoArt Studio brand name with the triangular logo mark.
![The original Sarah Script typeface and the custom logotype I created for GeoArt](https://cdn.shopify.com/s/files/1/0615/7647/8943/files/GeoArt-Social-Post-Sarah-Script_1080.jpg?v=1694099958)
![Two-page brand guidelines for GeoArt Studio with color palettes and typeface selections](https://cdn.shopify.com/s/files/1/0615/7647/8943/files/GeoArt_Social_Post_2_Dribbble.jpg?v=1686779392)
![Three versions of the GeoArt Studio logo: horizontal, vertical, and the main logo](https://cdn.shopify.com/s/files/1/0615/7647/8943/files/GeoArt_Social_Post_3_Dribbble.jpg?v=1686779410)