GeoArt Studio

I completed a rebrand for GeoArt Studio, a small jewelry studio run by Beverly Morlock, in 2022. This basic branding package included logo design and a simplified 2-page brand guide.

Beverly Morlock founded GeoArt Studio in 2011 to craft wearable art for people who enjoy unique, nature-inspired adornments. She wished to use the alchemical symbol for earth in her branding, to be used as a logo mark stamped on her jewelry, as well as a script-style logotype.

I modified the typeface Sarah Script by Charles Borges de Oliveira to seamlessly combine the GeoArt Studio brand name with the triangular logo mark.

 

The original Sarah Script typeface and the custom logotype I created for GeoArt
Two-page brand guidelines for GeoArt Studio with color palettes and typeface selections
Three versions of the GeoArt Studio logo: horizontal, vertical, and the main logo

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