This apothecary skincare brand grew to over $1M annual revenue while I was leading their digital marketing and creative services. When I started at Spinster Sisters in 2014, we were selling at farmer's markets — and when I left in 2021, we were on shelf at national retailers like Whole Foods Market!
As the creative lead for Spinster Sisters, some of my proudest moments include our packaging redesigns in 2018, which positioned Spinster Sisters as a luxury brand; the successful launch into premium grocery in 2019; and the consistent growth of the direct-to-consumer site, which amounted to almost a quarter of total revenue in 2021.
Spinster Sisters logo and branding by Andy Cruz of ps:studios. Work done in collaboration with a wonderful creative team, including Marshelle Coyle (designer) and Kristen Williams (copywriter).