Formerly known as Close to Your Heart Customs, this custom jewelry startup makes necklaces from ordinary stones their customers send them in the mail.

I led their rebrand in 2022, including market research, naming, and creative direction. We developed their logo and Shopify site in collaboration with their agency partners, New Media and Evergreen Design Studio. I also provide ongoing support in the form of marketing strategy, email campaign design and management, and Shopify management.

Initial logo exploration done in collaboration with New Media. Shopify site developed in collaboration with New Media and Evergreen Design Studio. Brand photography by Kate Milford. Image of Monument Valley by Ivana Cajina, found on Unsplash.


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